Manhattan Partners

Why companies fail to market their product to engineers

April 16, 2021 Manhattan Partners
Manhattan Partners
Why companies fail to market their product to engineers
Chapters
Manhattan Partners
Why companies fail to market their product to engineers
Apr 16, 2021
Manhattan Partners

Parul Singh, our JavaScript Consultant, welcomes Chris Cooney to the MP podcast to discuss "Why Companies Fail to Market Their Product to Engineers" 

Chris began as a Java engineer and worked across the stack, all the way from front end with React to DevOps and cloud engineering. Now, in addition to his role as a senior cloud engineer for Sainsbury’s, he runs a small marketing company, aimed at helping companies create content to engage with developers.

Areas Parul and Chris explore : 

  • What does "marketing to engineers" mean?
  • Why is this type of marketing so unique 
  • Where do companies go wrong when marketing their products to engineers? 
  • What are some classic mistakes?
  • Tips to do marketing right 
  • What forms of media do engineers most commonly consume? 

Connect with / Follow Chris : 

https://twitter.com/chris_cooney 

https://www.linkedin.com/in/%E2%9C%92%EF%B8%8F-chris-cooney-06751870/ 

Show Notes

Parul Singh, our JavaScript Consultant, welcomes Chris Cooney to the MP podcast to discuss "Why Companies Fail to Market Their Product to Engineers" 

Chris began as a Java engineer and worked across the stack, all the way from front end with React to DevOps and cloud engineering. Now, in addition to his role as a senior cloud engineer for Sainsbury’s, he runs a small marketing company, aimed at helping companies create content to engage with developers.

Areas Parul and Chris explore : 

  • What does "marketing to engineers" mean?
  • Why is this type of marketing so unique 
  • Where do companies go wrong when marketing their products to engineers? 
  • What are some classic mistakes?
  • Tips to do marketing right 
  • What forms of media do engineers most commonly consume? 

Connect with / Follow Chris : 

https://twitter.com/chris_cooney 

https://www.linkedin.com/in/%E2%9C%92%EF%B8%8F-chris-cooney-06751870/